GRAPHIC ACT VT3005

History of Graphic Design

The historical start of Graphic Design began with the birth of the first written language in the 3rd or 4th millennium BC and also, paintings found in Lascaux caves of 14,000 BC. Another significant time in history was the start of printing during the time between 4th to 7th centuries A.D. For these times have all contributed and influenced to our modern day advances in graphic design.

What meaning of Graphic?

Graphic mean is an image or visual representation of an object. Another meaning is the drawings and photography in the layout of a book. Thus, graphic actually contrasted with text, such as a numbers and letters, instead of the image, that’s what the graphics meaning.

Computer graphics is can be either two or three-dimensional. For before computers only can supported for 2D monochrome graphics, meaning is black and white (or black and green, depending on the monitor). Eventually, computers started to support color images. While the first machines only can support 16 or 256 colors, the most of computers now can display graphics in millions of colors.

2D graphics have two flavors called it raster and vector. Raster graphics are the most common and are using the digital photos, Web graphics, icons, and other types of images. There is a simple grid of pixels, which can each be a different color. Vector graphics is on the other hand are made up of paths, can be lines, shapes, letters, or other scalable objects. They are always to use it for creating logos, signs, and other types of drawings. Unlike raster graphics, vector graphics can be scaled to a larger size without losing quality.

3D graphics is started to become popular on 1990s, along with the 3D rendering software as CAD and 3D animation programs. On 2000 year, have a lot of video games had begun incorporating 3D graphic, since computer had enough processing power to support them. From now the most computer come with a 3D video card that handles all the 3D processing. That’s allows even basic home systems to support advanced 3D game and applications.

What meaning of Design?

Design is the art of the possible. Design is the conscious, deliberate process by which element, components, potentials, tendencies, and so on are intentionally arranged in the space-time continuum in order to achieve a desired result. The design is the new world of imagination and proposed. We could say design also is a very human activity.

What is the definition of Graphic Design?

Graphic design is a creative process that combines art technology to communicate ideas. Design element includes symbols, image, shapes, photography, colors, texture, illustrations and type.

Graphic design the main point purpose is to organize, plan and arrange page content into art that will influence. The key ingredient to graphic art is composition which is the organization, placement and visual appeal around ideas you want your viewers to act upon. Graphic design is thread; you will see everywhere advertising, no matter it is logo, business card, website, commercials and so on.

Find the following essential graphic design attributes:

Page layout – aesthetic style and positioning of page elements or objects

Printmaking – producing printable art; prints are created from single flat medium

Typography – assembling type or character design

Web Design - online appeal and communication

Visual Arts - primarily visual three-dimensional objects

EXAMPLE: 

What is good design?

Good design to convey information and communicates ideas. Poor design impairs this communication by getting in the way. Besides that, the message should be clear. Whether a poster, brochure, logo, or website, the design should emphasize the message.

Why graphic design is important?

The quality graphic design is essential to the effectiveness of any visual communication.  

Principles of Good Design.

The basic principles of graphic design are proportion proximity, balance, emphasis, contrast, repetition, alignment, white space, levels, and typography.

­ Choose one famous Artist: Neville Brody

BIOGRAPHY

Neville Brody in Berlin in 2007

Born : 23 April 1957 (age 55)

Sounthgate, London, England

Occupation : Graphic designer, 

typographer, art director. 

Neville Brody is an internationally renowned designer, typographer, art director, brand strategist and consultant. He is an alumnus of the London College of Communication and his works on The Face magazine (1981 - 1986) and Arena Magazine (1987 - 1990), as well as for designing record covers for artists such as Cabarets Voltaire and Nine Inch Nails.

Brody also the founder of the Research Studios network and partner in each of their operations, his insight, methodology and appetite for excellence inform every aspect of their work.

He was one of the founding members of Font (now Font shop) in London and designed a number of notable typefaces for them. He was also partly responsible for instigating the FUSE project on influential fusion between a magazine, graphics design and typeface design. Each pack includes a publication with articles relating to typography and surrounding subjects, four brand new fonts and four posters designed by the type designer usually using little more than their included font.

He still continues to work as a graphic designer with his own design practice called it Research Studios which in addition to London has studios in Paris and Berlin. The studio work on a wide range of products including packaging for Kenzo Perfumes, to creating branding for companies such as Macromedia and Home Choice.

1957 - Born in London on April 23rd. Early interest in the fine arts.

1975 - Attended Horsey College.

1976 to 1979 - London College of Printing. Studied painting, but switched to graphic design. His work was seen as too experimental during college, and he failed many classes. Neville Brody went on to pioneer work using Apple computers in type design. He is influenced by a variety of movements, such as Art Nuevo, Punk, Dadaism and Pop-art.

1980 - Art Director for Fetish Records.

1981 to 1986 - Art Director for the Face magazine.

1987 to 1990 - Designed for Arena magazine.

1990 - Opened Font Works and became director of Font Shop International.

1994 - Found Research Studios.

He is a major contributor to FUSE, an influential publication on experimental typography. He also has a book written about his designs. It is called "The Graphic Language of Neville Brody" by Jon Wozencraft. It is the world's best-selling graphic design book so far. A true testimonial to his abilities however was the hosting of an exhibition of his works at the London's Victoria and Albert Museum.

IDEA

He doing like of remix. So he remixed Margaret’s Font. He is a major contributor to “FUSE”, an influential publication on experimental typography.

STYLE

He has a unique style of combining beautiful designed type alongside beautiful imagery.   Not that style is a word he would willingly apply, regarding it as ‘a superficial thing, just something you use to express the ideas. The important the thing is not the style itself, but that you keep moving, keep questioning your own assumptions, breaking your own rules. For there are, he will say that in typography as in other things - no real rules; what we habitually regard as rules are really just assumptions too often unexamined。

Type in a Grid

He is the best known for being a typographer, so he every time puts down the information what he wants the type to say a story. He wants information to either scream at you or stay really quiet. Even though it might not seem like it Brody keeps his type in a grid system so that it can a comfortable viewed by the audience. 

Large type

He breaks all the rules when it comes to setting great type; he would constantly change point size and colors within information so that the body copy doesn’t look the same. He usually likes to fill up a page with large copy going across the page or vertically on the page and sometimes he likes to put reversed copy with in another letter or phrase.

Chaotic type

He loves to use his type as part of the story sometimes even the type overpowers the photography. He doesn't like to composite imagery too much but when he does it usually because his type acts as if it were an image. He doesn't mind putting his type right on the top of the photography on the page. This might take away from the imagery but it is not his concern.

What he does?

·         Type design

·         Web design

·         Graphic design

·         Corporate identity

·         Newspaper / magazine design

Advertising.

Neville Brody Artwork 

i I think that his work throughout the type brief in idea generation in very similar. A very raw and simple approach, using simple shapes and materials. 

SKETCHES AND PROCESS

Three artist artwork in one design

Student need to design in Ai [ Illustrator ], Used artist artwork with own design to create new design. 

I Choose three artist artwork to create in one design. The strength of the artist [ Neville Brody ] is More focus to Typeface and geometric element, [ Craig ward ] is more focus to texture and typography and me more focus to color with line. 

Three artist artwork

What i design is to make more interesting and look awesome, i just used one color to paint it, because one color is can make it dark blue to light blue, i play around with shape and color can look like 3d shape can look like diamond. "You're Awesome" mean the design have three artist style to create in one design. 

This is what i done mind mapping, research, sketches on the wall.  

Group Project - small Group art display

THEME : HUNGRY

This is the last project; need to find two or three in one group. A group project need to Create a "theme" name for the last task and use any media to create our final design, Mean in our group have what we choose the artist just to combine with their artist artwork element in one design, should have related with the artist element. And then need to design poster catalog [ rational, artwork and so on ], statement, and display our Final installation. 

I choose Neville Brody Artist.

Sharmila choose David Airey Artist. 

Yap choose Mondrian Color Artist. 

First discussion, we need to research first and then sketch out the idea in paper.

After research, we decide to use food to create typography with combine three of artist element strength. After that, we sketched out the food idea, use which food is suitable to create typography, and are it that food can temporarily or not. Besides that, we have experience on many foods try can temporarily how long. But I got try using vegetable for experience, I really double confirm vegetable is not suitable for typography, because vegetable normally cannot temporarily too long, will get the smelly and become very dry.

After that, we discussion again and look each other sketches and own food experience, me and my classmate Sharmila finalize choose my classmate Yap idea using bread to create typography. I think bread can make it more interesting.  Bread we also have to experience temporarily can resistant for three four weeks. Finalize we choose bread to create typography and more suitable for our installation. 

EXAMPLE OF FOOD TYPOGRAPHY

EXAMPLE BREAD TYPOGRAPHY

SKETCHES [ YAP IDEA ] 

1.Mondrian Color  and Grid[ primary color ]

2. Typograhy

OWN SKETCHES

EXPERIENCE 

Process

Finalized 

Identities Icon bread 

Catalogue

FRONT AND BACK

 This is our last project called " Hungry Font". What we experimental on bread and combine with three of artist strength, which is (Mondrian Color), Neville Brody (Typography), and David Airey (Identities). It's really can work and quite interesting to play around on the bread and looks unique and when people looking at bread will can feel it hungry and feel colorful in primary color.  Thanks and i hope you are hungry now.

Dark blue is the color of truth and moderation. A blue iris means your friendship is very important to me. Yellow means joy and happiness. Red meanings of love, sexuality,romance, joy, strength, , courage, vigor, and determination. In China, red color of prosperity and joy.

Reference (WHAT IS GRAPHIC DESIGN?)
- http://adhietologyxnote.blogspot.com/2009/12/10-famous-graphic-designers.html
- http://books.google.com.my/books?id=FJ68xle2FCgC&printsec=frontcover&dq=what+is+graphic&hl=en&sa=X&ei=KPT9UJG5DorJhAeFtICoCg&ved=0CDIQ6AEwAA 
- http://www.agda.com.au/about/what-is-graphic-design
- http://www.cairril.com/articles/whatisgraphicdesign.html
- http://www.researchstudios.com/NB_Bio_09.pdf

Artist Reference (NEVILLE BRODY)
- http://www.researchstudios.com/NB_Bio_09.pdf
- http://www.muchacreative.com/Journalism/Brody.html
- http://www.researchstudios.com/neville-brody/
- http://www.myfonts.com/person/Neville_Brody/
- http://observatory.designobserver.com/entry.html?entry=1537

Reference
-Tittle: Eating is art, http://www.eatingisart.com/portfolio/food-typography
-Tittle: abduzeedo, http://abduzeedo.com/alphabet-carved-food
-Tittle: cathieu, http://www.cathieu.com/cathie-u/2009/7/1/food-typography.html
-Tittle: lucywraggillustration, http://lucywraggillustration.blogspot.com/2010/10/new-typography-work.html
-Tittle: http://abduzeedo.com/alphabet-carved-food