GRAPHIC DESIGN PART 2 (PART 1) TASK 3: Iconic Mediums

- Student need to find require investigating two graphic mediums analog and digital. And also need to write a report of key skills and technology required for each. This has to be in-depth as this will inform your personal project. Your investigation needs to be documented in your blog.

Based on What i start process and write down the point in A4 paper. 

What does mean analog?

Analog is the opposite of digital defined doing on manual by handmade. Any technology, such as design clothes, that doesn't have digital to print out, for example do it in using the analog silk screen in the printed image to paper.  Another definition of analog is something that is similar to that of another, the two are said to be analogous. Analog copies substantiate in different ways from and are often inferior to the original. Besides that, the easily identified original is privilege above a copy. the Original identity may be consist of elements that cannot be perfectly reproduced, for example, the original brush painting, the three dimensional quality of the paint on the canvas, the smell of paint, and the texture experience of paint in the canvas. Analog copies have an identity that derives from but need to separate from the original. Even digital can copying technology can produce only for reproduction, not a replication, of such an analog creation.

What does mean digital?

Digital is the development programming of the future because it gives us an accurate way to represented data and a simple way to mechanically store and manipulate of data. For this digital world is inevitable, so we hope this explanation will help everyone to understand to the digital concept. For example like direct printing by plate imaging system or printing the process in computerized control ink jet printers.

What the definition of Analog printing?

Analog printing mean refers to the printing process in which manually prepared screen or plates are used for printing any type of material. Textiles printings are analog printing uses master in the form of screens, block printing, roller printing, and so on.

All stages involved in analog printing are given as follows

1.      To print any material first step is to create files for each and every color used in printing and a then to separate those files with respect to their colors.

2.      The second step is to create screen for every file with respect to their colors. It means every color needs a separate screen. These screens are produced by heating process.

3.      Third step is to dry the screens

4.      Fourth step is about printing. But here again one has to print each colored file separate from rest and after one and other, all colors will be printed.

5.      Dry the colors

6.      Finally keep the screens safe for next time usage.

FOR EXAMPLE:

Analog Typography/ type printing. 

Letterpress printing

Analog Stamping type and pattern. 

Analog art printing.

Analog photography

Analog motion graphic

What does mean analog screen printing (Silk screen printing)?

Silk screen printing is kind of ancient art can be traced back to thousands of years to origins of Japanese fabric dying. In the 1960, Andy Warhol begin to use it to generate iconic images, such as Campbell soup cans and his portrait of Elvis Presley and Marilyn Monoroe, and in doing so brought the practice of art the world's attention. Over the year, already developed into a very popular used in the production of high-quality art print, the artist is able to retain control over the entire printing process, the end result.

Screen printing also as know as called serigraphy is a method of creating as image on paper, wood, glass and metal, fabric to print an image like some t-shirt, logo and so on. The techniques are used both for making fine art prints and commercial applications such as printing a company’s logo on the t-shirts. 

For example:

Here are the steps to printing onto paper for one or multi-color designs:

1. Attache a pair of hinge clamps to your work surface. Make certain they are square and straight when you screw them in.

2. Place your printing screen in the hinge clamps.
3. Tape two pieces of cardboard box to the underside corners of your printing screen nearest you.

4. Lightly spray your print surface with photo adhesive or spread a tiny amount of table adhesive over the area so that it is slightly tacky.

5. Take a large piece of transparent paper and place it over your work surface; taping it on one side only to your print table.  

6. Print one pass of your image onto the transparent paper.

7. Place your paper under the transparency so that your image will print where you want it to.

8. Flip the transparency away from your print area.

9. Mark the bottom and side of the paper edge with masking tape. These will be your registration marks- don’t remove them.

10. Pour a bead of ink along the bottom of your screen area (the well).

11. Flood the screen with the screen in a raised position then print with the screen down.

12. Print all pieces of paper with this screen and let them dry.

13. Flip your transparency paper back onto your print surface. And print the second color screen. Use that new print as a guide and place one of the printed pieces of paper so the colors line up with the acetate print. Then place new registration tabs for this piece of paper.

14. Repeat these steps for each color you have in your design. 

 Another example from youtube.
http://www.youtube.com/watch?v=wogKeYH2wEE

What the definition of Analog Digital?

Analog digital is refers to printing process in which computerized control ink jet to the printers and laser printers are used for the printing of any type on material. If using computer is linked to printing machine (Ink jet printer) Conversion of electronic design data in the form of analog image with the help of a lots or pixels and no need of design screens, block or design rollers. Also known as printing without screens or plate less printing.

A digital screen printing has brought new change in the printing world and also has a benefit of this printing work. The printing can be high in rates and you will find that the quality of the print is far much better than ordinary printers. For example many t-shirt companies are giving the order to digital printing companies to making a digital print on the shirt so they can introduce their shirt in the market as a new fashion and also can attract more customers towards their garment product.

Digital screen product is the one fastest and innovative ways of creating a printed material. it can helpful in printing logo, image, t-shirt designs, cloth designs and so on. It is convenience and efficiency. The digital screen printing is very important to process. Most of the business establishments, especially in the field of advertising, name card, magazine, packaging need to have digital printing tools with them. That is the one must know how the different of digital printing processes as well as concepts. The digital screen printing uses specific type of ink and using the toner to produce great quality images. The price of the toner is highly competitive in the market.

Digital printing process image

For Example:

Poster printing design

Advertising printing design

Name card / greeting card printing

Magazine printing design

Packaging printing design

Bag printing design

Shirt printing design

How to Design a Print Ready Business Card Design in illustrator 

Step 1: Setting up your document

First step need to create a new document in Illustrator. The business cards should be 88x55mm, but the size may be can be vary across different print firms and enter the dimensions to the width and height options and the bleed amount below. Cards being double sided change the number of art boards option to 2. And then check your color mode is set to CMYK.

Step 2: 

Drag out guides and align them with the black outline of the cards (Press CMD+R to toggle rulers on). Select the bottom horizontal guide and the two left vertical guides and then hit enter to open the move window. Enter the 5mm in the horizontal and vertical fields then click OK.

Step 3:

 Select the remaining guide and then open up the move window once again, for these times enter -5mm in the fields. Now right click the document and select the lock guides. These guides are in place to identify a 5mm safe margin around the edge of the business card.

Step 4:

Use the line tool to draw a short line with a 10% black stroke. Copy (CMD+C) and Paste in Front (CMD+F), then rotate it by 90degrees. Drag a selection across both objects and drag them into the Swatches palette. Delete the two original lines left on the art board.

Step 5: 

Draw a white rectangle across the first card, covering the whole template within the red bleed line. Copy and paste this rectangle, then fill the duplicate with the previously created pattern swatch. As the swatch repeats it will create a seamless grid pattern. 

Step 6: 

Paste the line work character into the business card document and change the stroke colors to 100% Cyan. Don’t forget to tweak the fill and stroke used to create the pupils of the eyes.

Step 7:  

Move the character into place so it sits on the left side within the red bleed line. The illustration may extend beyond the margin guides, but keep the head within the black outline as this is the final card size once cropped.

Step 8: 

Draw a cyan filled rectangle on the right side of the card. Run the right edge all the way to the bleed outline, and line the overall dimensions up with the background grid pattern. Use the Type Tool to enter your name in an impactful font. Here I’m using the fantastic League Gothic in white to reverse out of the cyan rectangle.

Step 9: 

Continue adding textual elements to the design, but at a smaller type size and set in Cyan. I’m using some general profile links, but you might want to add the usual contact details often found on business cards.

Step 10:

Select all the elements used in the front side of the card and drag them over to the rear while holding the ALT key. Align everything up to the outer bleed line then delete the character, the background grid and contact details.

Step 11:

Change the white background rectangle to Cyan, and then create another grid swatch but this time use 30% Cyan as the stroke color. Drag this swatch into the Swatches palette and add it to a duplicate background rectangle.

Step 12:

Stretch the rectangle behind your name to fill the full width of the card and change the fill color to white. Drag out one extra guide to identify the centre of the card, and then use this guide to align up the text centrally. Switch the text color over to Cyan then change the wording to a welcoming message.

Step 13:

The design of the card is pretty much complete. We have the subtle grid background providing a base to the design, the hand-drawn character and the all important contact details. On the rear the color scheme is reversed, and the centre rectangle continued to house a nice, fun message.

Step 14:

Press CMD+A to select all, then use the shortcut CMD+Shift+O to convert all fonts to outlines, this will help prevent any font related problems with the printer. Go to File > Save As and select Adobe PDF in the drop down menu. In the PDF options, select the appropriate printer’s marks in the Marks and Bleeds section. Trim and Registration marks are often the most important, with Color Bars and Page Information sometimes being left to be added by the printers themselves.

Step 15:

Open up the final print file in Adobe Acrobat to check over the design. The two art boards from Adobe Illustrator have been used to generate two pages in the PDF document, leaving just this one file to email over to your printer of choice.

Comparison of analog silkscreen and digital printing.

Analog silkscreen

Analog silkscreen different because it relies on silk screen to take the design. And then the design is the incorporated into t-shirt printing using a layering technique.

Analog Printing Features

-Colors are laid down one at a time
-Separate silk screens for each color used
-Maximum print size is 32-inches by 45-inches

- Lower cost for high volume jobs. 

- Lays down thick, rich colors on reverse backgrounds. 

Advantages of Analog Printing

- need time and skill for design registration.

- sample may be different than bulk 

-Ink is mixed for each job and allows custom color matching
-Analog inks are more opaque than digital
-Inks are more affordable
-Analog excels at printing reverse colors

-Half tones not easy

Digital printing

Digital printing rely on four-process system that CMYK (cyan, magenta, black, yellow). This basis of digit printing. The digital system take an art file and reproduce it directly by sending it to the press. 

The Features of Digital Printing

-Four-color processing system to create designs: Cyan, Magenta, Yellow and Black
-Does not require screens or plates
-The maximum print size on digital jobs is 120 inches.

Advantages of Digital Printing

-Prints all colors in a single pass and makes the process more efficient
-Since the process is digital, there is a perfect registration between individual colors
-No bleeds or traps occur because digital printers use butt registration
-Capable of reproducing any type of graphic

-Half-tones no problem.
-Reduces prep time for efficient project completion