San Design: GRAPHIC DESIGN 3 (PART 1)

The GANTT CHART (schedule)

This is what I doing the planning schedule. (October util December) Only for this semester, next semester should be continue to planning.

Advertising Campaign

Before when i choose the topic, research on 2 advertising campaign that was successfully executed in the market or industry. it could be a product launching campaign and so on.

After that, we need to decide the campaign tittle/ theme and also may need to find out more information which is the company background, challenge/brief, the idea, result, marketing problem, analysis and question.

Awareness Campaign

Advertising Campaign

Based on three module (Graphic Design 3 (part 1), Illustration 3 (part 1) and thesis) is combined together to create and choose one issue. So, student need to list down what's the issue have. After research i have write down and doing mind mapping after that choose one which issue is more interesting can to do it.

Mind Mapping

Issue

1. Rubbish Food

2. Kidnap

3. Suicide

4. Rape

5. Plastic surgery

6. SMS, Semiotic

Latest Issue :

1. Plastic surgery

2. SMS, Semiotic (Final Choose)

SMS, Semiotic

Actually this topic "SMS (Short message Services) is previous task, this semester I suggest to be continue. Just want to development again.

SMS is a message delivered to or from a mobile phone. Communication is a process; we assign and convey meaning in order to pass on certain messages to others. It is believed, we use different signs and symbols in a structured form and method of communicate. And Semiotic function of the emotions and people will use them to express their emotions. For Human language, in different way, it has surpassed all other of communication in different facets.

We are entering into a period where the era short messaging (SMS) is coming to an end. As networks are planning to close their SMS facilities, the medium is making way for messaging services that use data networks through apps such as WhatsApp, Facebook Messenger, Wechat, Line, and so on. Because the apps are free and work over 2G or 3G data connections as well as wifi, they are proving to be very popular with multiple generations. Here in Malaysia data packages are quite cheap, so most smartphone users have access.

So what does this mean for the development of the ‘texting language’? Will the shorthand language developed through SMS continue to be developed or will a new app friendly language develop, to take over? This thesis will investigate the development of technology languages, and will identify possible development scenarios.

Emoticons are graphical and animated icons, such as :). You can insert the emoticons or create into text chat messages that you type to send to your chat partners and also can edit existing emoticons or create the new ones and store them in emoticon palettes which are groups of emoticons. Use of emoticons is on the rise as more users turn to texting and iMessaging to stay in touch.

Popular emoticons use combinations of keys on the alphabetic and numeric keypad to generate symbols that represent words, phrases and emotions. It is very easy to create and fun to use. Just put a smiley faces, frowns, winks and more in your IM communications, with a few simple steps.

Emoticons started out as a simple :) to convey emotion. Strong emotions can because you can take actions you might not normally perform, or avoid situations that you generally enjoy. Actually A lot of people need emoticons can helpful for expressing feelings and understanding to each other. For example: Dear, I so happy with you today :(, actually she not happy today, because she never just express a single emoticon. So, based on smartphone app just only a single smiley emoticon, this is what I want to focus and develop part to improving the emoticons. For example: :)( (happy but not quite happy).

Example :

Single (old)

- happy

(Create at adobe Illustrator AI)

double (new create)

- happy but not quite happy

Research

This is what i Keep research semiotic about. Research about the person who is created about semiotic. And also research "What is semiotic about?" and so on.

Aim(s): - Develop Parameters Of a Pictorial Language

Objective: -

1. Research and documenting common keypad base emoticons.

2. Research on popular local phrase that has potential to be designed as new emoticons for local usage from interview conducted.

3. To design selected local phrase into new emoticons using AI.

Theme name (Develop)

Develop Icon (Process)

This is what i need to sketches out on paper to develop more the Emoticons.

Adobe Ai (illustrator)

Final develop (Ai)

Idea @ Concept

First week to create idea.

1. Create a new apps to promote the new emoticons.

2. Shoot the real people, and then create the emoticons into the picture, that mean can convey their emotion.

3. Create a story to promote the emoticons.

Second week idea (Developing)

1. Create the new apps to promote the emoticons. Now smartphone is very useful. Create the apps add one more button for draw out what they need to convey to each other.

third week Idea (Developing)

- Keep research, keep thinking and keep sketches. This is what i always keep to learning outcome.

Idea

1. [ is wrong]

2. create a new game to promote the emoticons.

3. App: Pick which you like the face to express, and then can send to each other.

4. For this idea is how they're feeling and understanding look like to express.

Continue....

Idea

1. teaser ad

2. series ad

3. launching ad

Teaser ad and Series ad actually almost same. So, just choose one to create the new ad.

after that, i choose teaser ad and launching ad to promote what i to create.

Discussion

After discussion, I have to change idea again.

Final develop idea and concept

(DEVELOP AND PROCESS)

Name and Headline (Message)

- developing

Final idea and concept

The idea is Use mask to create (Design) a new emoticons to promote the two feeling and then anyone can wear the mask to take picture and also can keep play around with a different emoticons mask to expression

(Launching event : Promote at shopping center)

Promote item

1.Sticker

They can choose one which their like can take away. (Free gift)

2.Card

Just create their own idea draw new emoticons

3.Chop

Chop on hand. (Can choose any emoticons then chop on hand.)

Final Name and headline

•New brand name : Emogotions

•Headline (Message): Go ahead & express

Target Audience:

•Teenagers

•Adults

Develop new brand

Adobe Illustrator Ai (DEVELOPING)

Learning Outcome

Firstly, I have to list down or doing on mind mapping research more detail information SMS, SEMIOTIC about. I have to research and study more information and from other respondents evidence to have in a research it might help running an awareness campaign and illustration module.

Based on what I need to experiment semiotic to create emoticons use combinations of keys on the alphabetic, semiotic and numeric keypad to generate symbols that represent words, phrases and emotions. I have to trying use keypad to create new emoticons it can be two feeling to expression. What I experiment new emoticons is not easy to create at all, make sure you understanding what the other people needs the new emoticons o express. Because a lot of people need emoticons can helpful for expressing feelings and understanding to each other.

In Thesis I have Prepared Questionnaire to respondents to do a survey and discussion the final result report. After go through all the research and studies, experimental the new emoticons. Telling respondents the new emoticons it can be to express two feeling to other feeling and understanding and make it unique or interesting. In survey is good way to studies and will get result and prove from respondents.

In the other hand, emoticons need to create a brand name. The new brand name is what I was keep thinking that what brand name can be used. Firstly I have to think that brand name isn't need to find positive word more suitable for new emoticons and the tagline should be a power message to share out It can be attract people. When I want to find out the new brand name, I had prepare dictionary find out some word got related my topic just list down and list down the meaning about then can found out the final brand name and tagline. Brand name called “Emogotion” tagline called “Go ahead & express” means go ahead choose which you like the emoticons to express to other people.

I started to create the brand name with tagline. Firstly I have to go research other people design the logo or brand name, some of logo and brand name style is quite unique and easy to attract people. The Logo or brand name have important part is make sure your design is look nice, easy, unique, interesting and easy to attract people and don’t make it complicated. Besides that, Logo or brand name the colour also is very important part to focus. If the colour cannot to attract people, mean the logo or brand name is fail. This is what I experiment and learning outcome.

Reference

•James Chavin, Aadil Ginwala and Max Spear. (2012). ‘the future of mobile messaging: Over-the-top competitors threaten SMS’ Available at: www.mckinsey.com/~/media/.../Future_mobile_messaging_OTT.ashx(Accessed: 18 October 2013)

•Amy-Mae Ellott, 2011, a brief History of the Emoticon, Available at: http://mashable.com/2011/09/20/emoticon-history/ (Accessed: 16Nov 2013)